Thursday, 15 October 2009

Key Ingredients of a Magazine Cover

Masthead: the name of the magazine, usually displayed at the top of the cover. This is the visual branding of the title, and is usually made in a unique typeface to be recognised by the reader.

Dateline: The month and year in which the magazine was published, often with the price. (A monthly magazine is usually displayed on the news-stands the month before the cover date)

Main image: An image displayed on the cover of the magazine to create an impact to catch the readers eye from the news-stand.

Coverlines: Headlines which are distributed around the main image.

Barcode: A standard barcode which is used by retailers

Selling line: A short, sharp description of the title's main marketing point

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